Most ads chase pretty.
Mine chase pause-and-buy.
I cut performance video and build creative strategy for DTC and ecommerce brands — engineered to survive the first 1.5 seconds of a feed, and still be earning attention forty scrolls later.
A few cuts worth your time.
Retention is a design decision, not luck.
Every cut, caption, and beat is a decision about whether someone keeps watching or keeps scrolling. I build edits around hooks, pattern interrupts, and open loops — then hand off strategy that treats each piece of content as a testable hypothesis, not a one-off.
That means scripts built on direct-response principles, pacing mapped to attention curves, and creative that's judged on whether it moves people to act — not just whether it looks good in a reel.
Performance Video Editing
Hook-first edits built for the feed — pacing, captions, and pattern interrupts engineered around watch-time and thumb-stop rate, not vibes.
Creative Strategy
Concepts, scripts, and testing frameworks rooted in consumer psychology and direct-response marketing — creative built to be measured, not just admired.
UGC & Content Systems
Repeatable creative pipelines — batch scripting, testing matrices, and iteration cycles built from hold-rate and hook-rate data, not guesswork.